Your Tourism Business Online: Reputation Management Workshop (Perth)

Do you know what people are saying about your brand online? Are you engaging in a conversation with your customers or potential customers? If not, you could be missing a key element of your marketing strategy. Almost two thirds of consumers (64%) are more likely to trust a brand if they interact with consumers in a positive way on social media.

People spend longer in the planning and researching phase of booking a trip than ever before; with more than 70% of people checking TripAdvisor before making a booking. Reviews, and more importantly, your responses, matter more now than ever.

2018 was also the year of the influencer market revolution, with influential people on social media acting as another review site or promotional tool for your business. Are you looking to galvanise your brand with an influencer partnership, or does the thought leave you cold? We’re here to debunk the myths and give you practical advice about this new marketing tactic.

This freshly revamped workshop covers everything you need to know about your online reputation.  Our trainer will talk you through how to find out what people are saying about you online, how to keep track and monitor these conversations, and how to respond.

The workshop covers the following topics:

• Earned, Paid & Owned Media
• The 5 Stages of Travel
• Managing Content - Creation v Curation
• Social Media Policy
• Social Listening
• What is Online Reputation Management?
• User Review Sites
  • ReviewPro
  • TripAdvisor
  • WikiCamps
  • Yelp, Zomato and other minor players
  • Facebook & Google Reviews
• Reputation Management Tips & Tricks
• The Role of The Influencer
• What are famils/media visits
• Best Practices

This is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding and reputation management in the digital space.

ABOUT THE TRAINER – MEG COFFEY 
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.