Media Releases

Tourism Marketing Boost to Save Businesses and Jobs

10 February 2020

Today’s announcement by the State Government of close to $5 million in additional tourism marketing funding has been welcomed by Tourism Council WA.

The additional funding will be used for a marketing boost to attract visitors and support businesses impacted by cancellations and reduced forward bookings stemming from perception of bushfire impact and the coronavirus outbreak. 

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Holiday in WA to support jobs, communities

2 February 2020

Western Australians are being encouraged to book their next holiday in their own State to support tourism businesses and local communities facing challenges from the perception of bushfire devastation, coronavirus and unfair commissions from overseas booking platforms.

Tourism Council WA’s Holiday in WA campaign, featuring 14 real tourism operators from across the State, recommences on television and digital channels this weekend. 

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Marketing Boost to Support Tourism; Jobs

31 January 2020

Tourism Council WA has welcomed the announcement of a multimillion-dollar marketing boost to support businesses impacted by cancellations and reduced forward bookings stemming from perception of bushfire impact and the coronavirus outbreak.

The State Government today announced $2.85 million in new funding to attract interstate visitors to Western Australia through co-operative marketing, airline partnerships, and trade partners, and encourage intrastate travel. 

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WA Tourism’s Best Summer, But Challenges Ahead

29 January 2020

The WA tourism industry is experiencing its best summer season ever, with an industry survey revealing business activity has grown by five per cent.

The Tourism Pulse quarterly business activity survey revealed five per cent growth from October to December, and an expected eight per cent growth from January to March 2020. Tourism Pulse is the only real-time survey results of how tourism is performing in WA and is months ahead of official tourism statistics.

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Federal Funding to Grow Rottnest Island

21 January 2020

Rottnest Island’s status as a national tourism icon will grow the attraction’s appeal and meet the needs of growing visitor numbers.

Last year, Rottnest Island received $17.2 million funding through the Federal Government’s Tourism Icons Package, with Assistant Minister for Regional Tourism, Senator the Hon Jonathon Duniam, visiting Western Australia today to formally announce the details of the project. 

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Tourism Council Welcomes Recovery Package

19 January 2020

Tourism Council WA welcomes the announcement of a $76 million Federal tourism recovery package to revive Australia’s reputation as a fantastic leisure destination that is open for business and directly assist bushfire-affected businesses.

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Tourism Spending Growth Generates 8,000 Jobs

16 January 2020

Growth in tourism spending from international and interstate visitors generated an estimated 8,000 full-time jobs in Western Australia in 2019.

“Over the past 12 months, WA tourism has recovered from the lows of 2017 and 2018, and is growing jobs once more,” Tourism Council WA CEO Evan Hall said.

“Tourism Council WA estimates that increased visitor spending created an additional 8,000 full-time jobs in 2019.”

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Avoid Rogue Operators and Enjoy a Safe Holiday Season

30 December 2019

Western Australians are encouraged to enjoy their holidays with genuine licensed tourism operators amid a rise in reports of unlicensed rogue operators which could pose a risk to customer safety.

Tourism Council WA has received reports from across the tourism industry of an increase in the number of rogue businesses operating tours without transport or national park licences. 

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Regional WA to Benefit from Marketing Boost

23 December 2019

The State Government’s next wave of international marketing boost funding targeting European travellers will likely result in greater visitation to regional parts of WA, creating jobs in local communities.

Tourism Council WA has welcomed the announcement today that the next stage of the $12 million international marketing boost will target travellers from the United Kingdom, Germany and Switzerland.

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Holiday in WA to support jobs, communities

12 November 2019

A new campaign will encourage Western Australians to explore their own State on their next holiday, supporting local jobs and communities.

The Holiday in WA campaign, featuring 14 real tourism operators from across the State, will begin appearing on television and digital channels from today.

Western Australians travelling overnight in WA spend $4.4 billion in the local economy, creating approximately 57,000 jobs, particularly in regional towns.

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