Media Releases

TV ads show how Tourism Works for WA

9 August 2016

Tourism Council WA has today launched a major $250,000 campaign to promote the value of tourism for Western Australia in the run up to the 2017 state election.

The campaign’s TV ads show how Tourism Works to create jobs for WA, featuring locals doing an amazing array of jobs created by tourism dollars. The ads will go to air this week in Perth and across regional WA.

“Tourism now creates 97,000 jobs each year,” said Tourism Council WA CEO Evan Hall.

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Tourism grows to 97,000 jobs in WA

4 August 2016

Figures released today by the Australian Government show tourism now creates 97,200 jobs in Western Australia, an increase of 3,500 jobs on the previous year.

The State Tourism Satellite Accounts also showed that WA tourism has grown by $1 billion, to $13 billion in visitor spending each year. This spending creates $10 billion in Gross State Product, including $1 billion in taxation revenue.

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State of Origin A Tourism Coup

15 July 2016

Tourism Council WA has applauded the State Government for securing Perth Stadium as the venue for the second 2019 State of Origin match, to be held on a weekend in June.

The Council estimates the event will attract at least 20,000 visitors who will spend $15 million in WA, creating more than 160 full time equivalent jobs across the State.

“Securing the State of Origin is an absolute coup for Western Australia,” said Tourism Council WA CEO Evan Hall.

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Western Australians re-embrace the great regional holiday

15 June 2016

The latest figures from the National Visitor Survey show that in the 12 months to March 2016 intrastate visitor numbers grew 12.4%, and their spending grew 26.2% to $4 billion, as Western Australians reembraced the holiday at home.

The growth in intrastate visitor numbers was driven by leisure visitors (up 17.9%) and business travellers (up 19%).  Tourism Council WA CEO Evan Hall said the low Australian dollar, lower cost of fuel and good value food and accommodation was making the WA regional holiday highly appealing.

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New tourism ads deserve maximum exposure

10 June 2016

Tourism Council WA has welcomed the Just Another Day in WA campaign launched today by Tourism WA. The Tourism Council is delighted that WA is getting back into the interstate market and wants the government to maximise the budget to show the ads to the east coast of Australia.

 “Sometimes we forget that what is an everyday experience for Western Australians, is an amazing experience for visitors” said Tourism Council WA CEO Evan Hall.

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WA needs investment as international visitors lag other States

1 June 2016

Western Australia has continued to lag behind other States when it comes to attracting international visitors, recording one of the lowest growth rates in international visitor numbers and visitor spend in the country.

The latest figures from the International Visitor Survey show that the number of international visitors to Western Australia grew by 4.98 per cent in the year ending March 2016. However, this was the second lowest increase of any State and below the national increase of 8.85 per cent.

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Winning back European tourists

4 June 2014

Latest data released today by Tourism Research Australia shows that international tourism to Western Australia is up by 4.3% to 776,500 visitors over the last twelve months. The International Visitor Survey showed the increase was driven by a 6% rise in leisure tourism, however the data also showed a downturn of 1.8% in visitor expenditure.

Tourism Council WA CEO, Evan Hall said “International visitors to WA are up 4.3%, injecting $2.1 billion export dollars into the state.”

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$1b tourism fund must help northern WA

31 May 2016

Labor’s proposed $1 billion Northern Australia Tourism Infrastructure Fund must be used to assist the development of the tourism industry in northern WA, according to Tourism Council WA.

Tourism Council WA CEO Evan Hall said using the funding towards projects in northern WA was imperative to attracting more international visitors, particularly from the growing Asian middle class.

“Broome should be the gateway to northern Australia for our growing Asian markets and a major cruise shipping and super yacht destination,” Mr Hall said.

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PCEC expansion needed to create 240 jobs

26 May 2016

Tourism Council WA is calling on the State government to commit to an expansion of Perth Convention & Exhibition Centre to allow Perth to attract more high-yield business delegates.

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Backpacker tax delay welcomed but resolution urgently needed

17 May 2016

Tourism Council WA has welcomed today’s announcement that the backpacker tax has been delayed, but warns that a resolution is needed as soon as possible to prevent further damage to the tourism sector. The news follows extensive lobbying from Tourism Council WA and the national tourism industry.

The news of the tax has already put backpackers off travelling to Australia to work, impacting regional tourism businesses which rely on the travellers for their workforce, according to Tourism Council WA CEO Evan Hall.

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