Boost Funding Will Win Back International Visitors, But New Attractions Needed
29 March 2019
The latest International Visitor Survey results for the year ending December 2018 show the number of international visitors to WA grew by 2%, while expenditure fell by 1%. By comparison, international visitors to Australia grew 5% and expenditure grew 7%.
Tourism Council WA CEO Evan Hall said the recent $12 million funding boost announced by the State Government would assist in turning around the decline in international tourism.
“The boost funding will effectively double our promotion of WA as a holiday destination in key markets, such as Hong Kong, the US and Germany. The boost funding is dedicated to ‘bums-in-bed marketing’ and will not be spent on administration,” Mr Hall said.
Tourism Council WA’s recent report, New Attractions for Perth, demonstrates the need for new attractions which will give visitors more things to do, so they stay longer, spend more and create jobs.
“The tourism industry is puzzled by the State Government blocking the Alfred Cove Wave Park at a time when job-creating tourism attractions are clearly needed,” Mr Hall said.
“Tourism Council WA is calling for approvals for proposed attractions to be streamlined so new, diverse experiences can be created to make Perth an exciting destination with unique activities for everyone.”
The latest survey showed international visitors who were travelling to WA for a holiday increased by 12% and their spending increased by 8%.
“It is critical that we target holiday makers who spend more, stay longer and travel widely within regional WA,” Mr Hall said.
“While Australia undergoes a tourism boom, it is imperative that Western Australia focuses on securing its market share through this boost funding and new attractions.”
WA also needs great new experiences and attractions which drive leisure tourism to Perth and beyond.
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For media enquiries please contact Tourism Council WA Corporate Affairs Manager Leslee Hall firstname.lastname@example.org / 0439 874 992