International tourists scoot back to WA
4 September 2014
Latest data released today by Tourism Research Australia shows that international tourism to Western Australia is up by 6.7% to 796,300 visitors over the last twelve months. The International Visitor Survey showed the increase was driven by a 7.2% rise in leisure tourism.
“International visitors to WA are up 6.7%” said Tourism Council WA CEO Evan Hall.
“Over 796,000 international visitors now spend $2.2 billion dollars in WA each year” said Mr Hall
“The stand out performer over the past year has been Singapore which has increased by 27.4% adding 16,200 visitors” said Mr Hall.
“The introduction of new flights by low cost carrier Scoot, and lower hotel rates in Perth, is driving the increase in visitors from Singapore” said Mr Hall.
“As hotel rates come down, WA is becoming more competitive for leisure tourists so it is critical for the government to invest in marketing WA and its extraordinary experiences” said Mr Hall.
“There has also been a strong return in our traditional markets from the UK and Europe, led by a 22.8% increase in German visitors” said Mr Hall.
“Leisure tourists from the UK and Europe are returning to holiday once again in WA.”
“It is crucial to increase marketing to drive leisure tourism to replace the loss in business travel as the resource sector slows down” said Mr Hall.
Western Australia is also showing continued growth in other Asian markets such as a 13% increase in Chinese tourism.
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