Perth Stadium to showcase Perth as international destination
16 August 2015
Following today’s announcement of the venue name, Perth Stadium, Tourism Council WA CEO Evan Hall said it was critical that the Stadium name included the destination.
Perth Stadium presents an opportunity for more than 65,000 visitors each year to experience Perth as a world-class destination.
“We want every sports and event commentator to be proclaiming the name ‘Perth’ on all international and interstate broadcasts from the Stadium, building the world’s awareness of Perth and the city’s recognition among potential visitors,” Mr Hall said.
Mr Hall said venues like Perth Stadium, Perth Arena and Crown Perth were all world-class venues suitable to host world-class events in our world-class city.
“Perth Stadium is not only a stage for major events, but also a stage for the world to view our whole city,” he said.
Recent economic analysis acquired by Tourism Council WA and published in Perth Stadium: Economic Game Changer shows Perth Stadium has the potential to attract more than 65,000 new visitors and deliver more than $291 million and 1,300 jobs to the State economy through tourism each year.
“Perth Stadium will be a great asset for attracting visitors to Western Australia, who will spend money and in turn, create jobs for the people of this State,” Mr Hall said.
The seating capacity of Perth Stadium means Perth can host world-class sporting and entertainment events which have not been possible before. However, Tourism Council WA cautions that a world-class stadium needs world-class events to attract visitors.
“We need to ensure we can secure attractive events, such as travelling entertainment displays like the Edinburgh Tattoo, demonstration matches featuring Liverpool FC or American football teams, and even home-grown events like a lighting, laser and fireworks spectacular,” Mr Hall said.
“These types of events have long lead times and without planning now, there will be no extra spectators, no extra tourist dollars and no extra jobs.”
- Ends –