WA needs investment as international visitors lag other States
1 June 2016
Western Australia has continued to lag behind other States when it comes to attracting international visitors, recording one of the lowest growth rates in international visitor numbers and visitor spend in the country.
The latest figures from the International Visitor Survey show that the number of international visitors to Western Australia grew by 4.98 per cent in the year ending March 2016. However, this was the second lowest increase of any State and below the national increase of 8.85 per cent.
The data also shows spending by international visitors to Western Australia fell by 3.9 per cent in the same period, while nationally expenditure grew by 16.7 per cent.
“Every quarter, Western Australia is falling further behind the rest of Australia and is losing market share,” said Tourism Council WA CEO Evan Hall.
“Western Australia continues to have the lowest level of reinvestment in tourism marketing of any State economy.”
While major events at Perth Stadium will help drive tourism in 2018, WA needs an immediate, well-funded marketing campaign now to stop the rot in market share.
Within the State, international visitation to the regions is growing. It is our biggest destination, Perth, which is lagging behind.
“We need to both maintain regional tourism marketing and boost marketing of Perth in order to attract international holiday makers, backpackers and students,” Mr Hall said.
“It is important to remember that Western Australia is in competition with every other Australian destination. While other States invest heavily in tourism and enjoy a boom due to the low Australian dollar, Western Australia loses out due to lack of investment.”
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