Winning back European tourists

4 June 2014

Latest data released today by Tourism Research Australia shows that international tourism to Western Australia is up by 4.3% to 776,500 visitors over the last twelve months. The International Visitor Survey showed the increase was driven by a 6% rise in leisure tourism, however the data also showed a downturn of 1.8% in visitor expenditure.

Tourism Council WA CEO, Evan Hall said “International visitors to WA are up 4.3%, injecting $2.1 billion export dollars into the state.”

“This is a rebound in our traditional markets from the UK and Europe, led by a 20% increase in German visitors” said Mr Hall.

“Leisure tourists from the UK and Europe are returning to holiday once again in WA” said Mr Hall.

“This is great news for regional destinations such as Broome, which have always been attractive to European tourists” said Mr Hall.

Western Australia is also showing continued growth in new Asian markets such as a 6.3% increase in Chinese tourism.

With lower hotel rates and improved economic conditions in Europe now is the time for the government to invest in marketing WA as a great holiday destination” said Mr Hall.

Tourism Council WA also noted the International Visitor Survey showed a decrease of 1.8% in visitor expenditure.

“We believe the decrease in tourist spending is due to less long stay business travellers and lower hotel rates in Perth” said Mr Hall.

“As hotel rates come down, WA is becoming more competitive for the leisure tourists” said Mr Hall.

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