Tourism Budget boost to create 1,400 jobs

14 May 2015

The inclusion of $11 million funding in today’s Budget to promote Western Australia as a destination will create 1,400 jobs across the State, according to Tourism Council WA CEO Evan Hall.

Welcoming the final instalment of the State government’s election commitment of $24 million over four years, Mr Hall said the funding injection would provide a significant return on investment across the State.

“Investing in tourism delivers results – for every dollar the State government invests in promoting WA, the economy earns an extra $20 in new tourism dollars,” Mr Hall said.

“Investing this $11 million in promoting Western Australia as a good-value destination for visitors will attract at least $209 million in additional tourism spend in the State and create 1,400 jobs,” Mr Hall said.

As the resource sector slows, and the Australian dollar remains relatively low, competition among the States to secure the tourist dollar and create much-needed jobs is strong, Mr Hall said.

“Amid the context of a steady decline in the number of interstate tourists visiting WA, this funding will go some way to strengthening the State’s tourism sector and reaching the State government’s target of $12 billion in annual tourism expenditure by 2020,” he said.

“Most importantly, the funding will assist with positioning tourism as one of the major industries of the State’s future growth, particularly in terms of jobs.

“This $11 million is critical if we are to have any chance of competing with states like New South Wales, which has budgeted an additional $125 million to grow its tourism economy.”

Mr Hall said he had noted there was a cut to events funding in the Budget.

“Events are critical to driving tourism and economic development. It is essential that funding be allocated so we can start bidding for future major events which take full advantage of the new Perth Stadium and the 2,050 hotel rooms which will be built in the coming years,” Mr Hall said.

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