Tourism industry wins $7.9 million marketing boost

28 September 2012

Tourism Council WA CEO Evan Hall has welcomed the $7.9 million marketing boost announced by the State Government today. The announcement follows tourism industry calls for a new marketing campaign to promote WA into Sydney and Melbourne.

Tourism Council WA CEO Evan Hall said “Interstate tourism has slumped in recent years and this new marketing campaign is just what we need to get back in the game.”

“We’ve got to get the east coast tourists back for a WA holiday” said Mr Hall “this coming summer will be crucial for regional towns to turn around the decline in tourists.”

“We congratulate the Minister for Tourism and the Minister for Regional Development for this investment in WA’s tourism industry” said Mr Hall.

The $7.9 million funding will be delivered through Tourism WA and Regional Tourism Organisations. Tourism businesses will match that funding with additional investment to advertise their regions, towns, tours, resturants and local accommodation.

“A holiday in WA is an extraordinary experience” said Mr Hall “but if you don’t tell them about it the tourists won’t turn up.”

The additional $7.9 million follows a long campaign by Tourism Council WA to make tourism a state priority. Tourism Council WA launched their Tourism4Tommorrow campaign in February, with a call for an additional $27 million to bring WA tourism into line with other states.

“Today’s announcement of $7.9 million is a great step toward making tourism a state priority” said Mr Hall.

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