Tourism advertising cuts should be reversed as business travel slumps a further 6%

12 June 2013

Latest data released by Tourism Research Australia shows that interstate business travel to Western Australia has declined a further 6.1% over the quarter ending in March 2013 following the 7.9% decline in the previous quarter.

These results from the National Visitor Survey also follows from last week’s International Visitor Survey that showed that international business travel has declined 2.4% over the past year highlighting the need for investment to increase leisure tourism in Perth and the regions.

The decrease highlights the need for advertising to stimulate leisure tourism to Perth and regions as business travel slumps from the resources slowdown.

“This is the worst possible time for cuts in tourism advertising to be made” said Mr Hall.

“Now that business travel is slowing down we need leisure tourist to fill the empty beds in Perth and the regions” said Mr Hall.

Tourism Council WA believes that Western Australia will continue to lose market share to other states until the government invests in solid international and domestic marketing campaigns.

“Over the last three years we lost 45% of our interstate leisure visitors” said Mr Hall.

“WA has the second lowest tourism investment of all the states and is still imposing last minute advertising cuts” said Mr Hall. .

“We need adequate and stable funding for well-planned tourism advertising campaigns” said Mr Hall.

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