Tourism Boost Mentoring Program: Online & International Bookings

Please note: Tourism Boost is currently not accepting new applications. Please send us an email should you wish to be notified if the program re-opens.

The Tourism Boost Online & International Bookings Program is a FREE mentoring program funded through Tourism Western Australia as part of the federal government’s national Tourism Demand Driver Infrastructure Program. Through a process of one-on-one mentoring, this program aims to improve the growth of WA tourism businesses to sell their product online and introduce new WA tourism product to international markets.

Tourism Boost is designed to assist tourism businesses at various levels of market readiness across the state and is delivered in two streams:

1) Boost Online Bookings

Discover how to promote your product and reach millions of potential customers by making your online tools do the work for you! Mentoring is designed to assist you improve your marketing capability direct to consumers (B2C). This includes best practice guidance in website, social media and online booking capability.

2) Boost International Bookings

Expand your markets and increase revenue by targeting the international customer through traditional international marketing activities. Mentoring is designed to connect you (the supplier) to the wider tourism industry as part of a complete tourism trade marketing strategy (B2B), allowing you to reach interstate and international markets cost effectively.


Who should apply:

Brand new or established tourism businesses of all sizes who are looking to diversify their income stream and are interested in learning more about how to better distribute their product online and/or engage with international markets. 

Any tourism and hospitality business can apply to participate in the Tourism Boost Online & International Bookings Program, however businesses are required to meet the following eligibility criteria:

  • Currently accredited or registered to complete accreditation through the Australian Tourism Accreditation Program (ATAP).
  • Have a listing or in the process of obtaining a listing on the Australian Tourism Data Warehouse.

*Tourism Businesses with extensive industry experience and international distribution are not eligible to receive mentoring through this program.


What's involved?

After completing an Expression of Interest form, the next step is to work through a custom built diagnostic tool with one of our Specialist Industry Advisors (mentor). Upon completion of the diagnostic your mentor will prepare a detailed online and/or international marketing action plan and work with you to help give your business the TOURISM BOOST it needs.


What do I have to commit to?

You will need to show commitment in the following areas:

  • TIME – Completing all the actions assigned to you will take time, but these recommendations could be critical to the future success of your business. Each action is itemised with easy to follow instructions designed to help you complete them in your own time, we've even ordered them by priority to create a simple step by step task list. 
  • ADVICE - Your mentor is then able to assist and help you to complete your action items. Our Specialist Industry Advisors have years of experience in the tourism industry and are keen to share that knowledge with you. Each business will be allocated up to 15 hours of mentoring.
  • MARKETING SPEND - There is no financial commitment required to be a part of Tourism BOOST, the service is fully funded under the TDDI program. However, as you work through your action items some suggestions may require marketing spend. We really try to keep your expenses down and opt for activities that give you the best bang for buck so to speak, but as you know sometimes you do have to spend money to make money.


What outcomes can I expect?

Online Bookings

You mentor will assist you to reach the following program outcomes:

  • Connection to your RTO (if not previously)
  • Identify a suitable online booking system (if not previously)
  • Connect your product to an OTA (Online Travel Agency) partner to secure online bookings

In addition, your action plan will identify priority general marketing functions to be improved.  It is expected that priority actions will be completed within 12 hours of direct mentoring time, with the remainder of the action plan to be completed ongoing by the applicant. 

International Bookings

You mentor will assist you to reach the following program outcomes:

  • Contracted in one or more domestic and or international Wholesaler, ITO or Tour Operators programs, through acceptance of contracted rates (if not previously)
  • Contracted rates results in an online listing or brochure inclusion with the Wholesaler, ITO or Tour Operators program (if not previously)
  • Inclusion in one or more domestic and or international Wholesaler, ITO or Tour Operators holiday packages or experience itineraries (if not previously)

Your mentor will work with you to achieve the outcomes of the program and a combination of the upskilling and your efforts will see these outcomes achieved. It is important to note that this also represents a commitment on your part to make these outcomes deliverable. If you feel that you can’t meet these commitments then the program is not for you.

During your mentoring the time allocated will be focused on the outcomes and though there are many other marketing, branding and product development issues that will be raised, the workload around these is outside of the scope of work covered in the free mentoring. Your mentor will be skilled in many of the elements you wish to explore and this can be taken up with the mentor.

How do I apply?

To participate in the program, tourism businesses must first complete an expression of interest to enter the selection process. Businesses must be registered on the ATAP Online Program to complete the online expression of interest. Log into your ATAP online account and follow the prompts to register for the Tourism Boost program. You will then be notified upon submission of your EOI if you have been selected to participate in the program.




If you are not yet registered online with ATAP or are experiencing difficulties accessing your account please contact your industry advisor on 08 9416 0700 or email for assistance.