Planning for Marketing Success

Starting a new business, or need to check yours is still up to date? Considering entering an Awards program?

A marketing plan is critical to ongoing business success. This hands-on workshop will help you develop a marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.

Topics covered in the workshop include:

  • How to analyse your market;
  • Defining who your customer is;
  • Knowing your competitors;
  • SWOT Analysis
  • Developing a planning framework;
  • Financial analysis and budgeting;
  • The four P’s - product, price, place & promotion;
  • SMART goal setting;
  • Actioning your plan; and
  • Measuring your success.

To register for an upcoming Planning for Marketing Success Workshop click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.