Planning for Marketing Success

Starting a new business, or need to check yours is still up to date? Considering entering an Awards program?

A marketing plan is critical to ongoing business success. This hands-on workshop will help you develop a marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.

Topics covered in the workshop include:

  • How to analyse your market
  • Defining who your customer is
  • Knowing your competitors
  • SWOT Analysi
  • Developing a planning framework
  • Financial analysis and budgeting
  • The four P’s - product, price, place & promotion
  • SMART goal setting
  • Actioning your plan
  • Measuring your success

To register for an upcoming Planning for Marketing Success Workshop click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.