Staff

Evan Hall

Evan is an economist with extensive experience in federal and state advocacy. A recognised tourism industry leader, Evan joined Tourism Council WA in May 2011 following five years at the Tourism & Transport Forum as National Policy Director.

Evan was previously an elected official with the Community & Public Sector Union, directing federal advocacy campaigns on immigration, customs and quarantine issues and in the commercial broadcasting and telecommunications sectors.

Leslee is an award-winning and experienced communications professional, specialising in media relations, writing and copy editing, and social media management. Before joining Tourism Council WA in 2014 as Communications Manager, her roles included Communications Officer for an agricultural advocacy group and journalist for a major regional newspaper. Leslee holds a Bachelor of Arts with Honours in History from UWA as well as a Graduate Diploma in Journalism from Curtin University.

Alana began working with Tourism Council WA in 2016.  She has a Bachelor of Commerce with majors in Marketing, Tourism, Hospitality and Event Management from Curtin University. Alana has worked in a range of industries including hospitality, tourism, retail and administration. She has a strong passion for the tourism industry with emphasis on small business development.

Rebecca began work experience with Tourism Council WA in 2015 after she had completed her Bachelor of Tourism Management at Edith Cowan University with a minor in Marketing. Rebecca became an industry advisor in July 2016. Rebecca has an extensive background in customer service, having worked in retail and events for more than 10 years.

Julie has been successfully managing the Awards program since 2007 after years of working in the events management industry. Her role includes Awards administration, nominations, entrant support, coordination of the judging panel as well as organising the Gala Dinner.

Carli joined Tourism Council WA in 2018 as Office Administrator after working for a Chartered Accountant firm for more than 2 years. She has always been exposed to the tourism industry as her family owned a Foreign Exchange chain and worked for airlines and travel agencies. Carli has well developed accounts knowledge and more than 8 years’ experience working in customer service through her various roles in retail, hospitality and administration.

Brooke began work experience with Tourism Council WA in 2017 after she had completed her Advanced Diploma of Travel and Tourism from North Metropolitan TAFE, Perth. Through her studies she was awarded with the SKAL International Top Student Award for the South West Region and a Certificate of Excellence. Brooke became an Industry Advisor in February 2018.  Prior to this, Brooke worked as a Travel Consultant for the WA Visitor Centre in Perth, plus has a background in administration, customer service and retail.

Ellen joined Tourism Council WA in February 2018 after graduating with a Bachelor of Hospitality and Tourism Management from Edith Cowan University. She has a strong passion for tourism in WA and is particularly interested in ecotourism, destination marketing and consumer behaviour. Ellen has volunteered at various festivals and events over the years where she gained valuable insights into the industry. Ellen has a background in sales and customer service and has worked in various retail roles for more than ten years.

Zoe joined Tourism Council in 2018 after graduating from Murdoch University with a Bachelor of Science in Conservation and Wildlife Biology and a Bachelor of Arts in Tourism and Events Management. Zoe has over 8 years’ experience in customer service in hospitality and admin roles. She enjoys volunteering at various events and festivals around WA and has a keen interest in ecotourism/wildlife and marine tourism.

Emma is currently studying a double major in Tourism and Events, and Strategic Communications, and will be graduating with a Bachelor of Communication in mid-2019. After interning for Tourism Council WA in July 2018, Emma accepted a full time position to continue her passion for event tourism as an Industry Advisor. Emma has gained more than six years’ experience in employee training, attraction operations, administration and event roles at Adventure World and the Left Bank East Fremantle. Emma has volunteered for HBF Run for a Reason and the 2018 Qantas Australian Tourism Awards.

Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.  

Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.

She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.

Sally has worked in senior roles in the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, Executive Officer of Tourism Council Western Australia and National Manager of the Australian Tourism Accreditation Program Ltd. Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program.

Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program. Sally provides mentoring and business development assistance to WA tourism businesses. She sits on various industry management boards including, FACET, Araluen Botanic Park Foundation and the Gravity Discovery Centre. She is an academic supervisor and sessional lecturer at Murdoch Univeristy and is very passionate about delivering Customer Service and Tourism Development training for Tourism Council WA.

 

Dianne is a specialist in media, PR, publicity, communication, content creation and talent management and has worked with a range of clients from major public events to celebrity chefs,  small & medium businesses, start-ups, not for profit and State Government. Dianne’s expertise is in tourism, major events, food and wine and motorsport. She is also a freelance writer and had bylines in The Age, Good Food, red bull.com and Broadsheet as well as in a number of travel titles including Luxury Travel, Your Margaret River Region magazine, OUTthere, Marque (BMW owners magazine) and regularly posts on her blog travelletto.com. Dianne has a wealth of experience and generously shares her knowledge as a PR, freelance writer and blogger in her workshops.

Tracy Zhang is a PhD candidate and she holds an MA in Education and International Relations. Her  current PhD research at Edith Cowan University  focuses on international  education and globalized education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors in both Australia and China. Tracy’s working areas focus on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 800 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.

Craig Wells from WellStrategic isn’t quite your average photographer. He specialises in premium virtual tours and photography for the tourism industry. He maintains a broad list of clients from casinos, airports and remote eco resorts to luxury charter vessels and adventure companies. He has also worked in the advertising and branding industry as a Director of Strategy working directly with clients. This role was heavily engaged in TV and radio commercials, media budgets, SEO, digital campaigns, company rebrands, web development/design and more. Craig also has over 15 years of B2B Sales and Marketing experience and is a fully certified “Google Trusted Photographer”.

Amy is the owner of Wanderlust Communications, a digital marketing and social media consultancy based in Perth. Amy is an experienced communications professional with a strong background in integrated public relations. Amy began her career in the UK working with travel and tourism brands including Stena Line, Welcome to Yorkshire and Co-op Travel and FMCG brand Morrisons Supermarkets. She then went on to work for one of the UK’s first social media agencies and managed accounts for Sony Ericsson, Silver Cross, Lee Cooper and the NHS. Since relocating to Western Australia in 2011, Amy has worked as the Marketing Manager for a large recreation centre and as General Manager for the Kalgoorlie Boulder Visitor Centre where she honed her tourism marketing skills. In 2014 Amy won the Kalgoorlie Boulder Chamber of Commerce and Industry Administration Employee of the Year Award and the GWN7 Golden i Award for Visitor Centre Leadership. Shortly after, she moved to Perth and set up Wanderlust Communications – a digital marketing consultancy specialising in the tourism industry. She has an Honors Degree in Public Relations, an Advanced Diploma in Management and a Cert IV in Training and Assessment.