Training Workshops

Tourism Council WA delivers a range of training workshops throughout Western Australia. These workshops are short, practical and relevant to the tourism industry, and are suitable to both frontline staff and managers. 

The Customer Service WAy – Drive business and revenue through improved customer service and sales technique.

China Ready – Get your business ready to attract and service the growing Chinese visitor market.

Tourism Awards Workshop – Enter the Tourism Awards with a competitive submission.

Tourism Fundamentals: An Introduction to Tourism – Understand and participate in the industry and discover the essential elements to promote your business.

Promotion & Publicity for Your Tourism Business – Make the most of your media and public relations strategy through effective communications and PR.

Planning for Marketing Success – Develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.

Reaching Customers Through Distribution: Commissions, Channel Managers & More - Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.


“The workshop trainer was a great presenter. It’s been ages since I’ve done a customer service course and I found the content to be updated and relevant.” - Donna Malec, Artgold

"Every business will benefit from this workshop. It covers the do’s and don’ts of content marketing which is relevant to everyone. I liked the suggestion of platforms and the sharing of content related to each platform with suggestions to captivate users." - Bethany Mulholland, Shire of East Pilbara

Digital eTourism Workshops

Your Tourism Business Online: Google, SEO & SEM - As the online space becomes more crowded, it’s also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.

Your Tourism Business Online: Reputation Management - This freshly revamped workshop covers everything you need to know about your online reputation. Our trainer will talk you through how to find out what people are saying about you online, how to keep track and monitor these conversations, and how to respond.

Facebook Marketing for Tourism - In this session, we dig deep into the platform, ensuring you’re comfortable with all aspects of the site; from the fundamentals of pages and groups, to using Business Manager, creating Facebook adverts and truly understanding your Analytics.

Instagram & Pinterest Marketing for Tourism - This new course will dive deep into Instagram and Pinterest, giving you a solid understanding of these important platforms. Your trainer will explain the algorithm and the basics of using both platforms, before moving on to some tried and tested tips and tricks.

Content Marketing for Tourism - This updated workshop will cover the basics of digital storytelling and help you craft a content strategy to suit your business. From creating and curating content, to defining your goals and desired outcomes, this session will give you all the tools you need to create an engaging and measurable content marketing plan across Facebook, Instagram, LinkedIn, Twitter and more.

Advanced Facebook Marketing for Tourism: Advertising & Strategy - This revamped course is perfect for those who have completed the Facebook Marketing for Tourism course, or those who have a good understanding of Facebook already. This advanced course digs deep into the platform, taking a more strategic approach to Facebook.

Photography for Tourism - Become a more confident self-photographer, and learn basic photography skills and how to apply them to your business's social media and digital marketing.

eTourism Coaching and Digital Reviews

Click here to find out more about Tourism Council WA’s eTourism Coaching and Digital Reviews, which can enhance your business’ online presence.

Tour Guide Training

Learn to be a Tour Guide from the experts! This new one-day course developed by award-winning touring & training organisation Global Gypsies conveys the basic principles of guiding in a fun and supportive environment. It is ideal for new or aspiring guides, or existing guides wanting to brush up their skills, and is suitable for full-time, part-time, casual or volunteer guides in a range of diversified working environments. For upcoming dates, visit the workshop schedule.

Click here to view the current calendar of events.